Kādu: India’s first ‘Wine for a Cause'

What is Kadu? Would you like to know what is the meaning of Kadu? If yes, here you go for it, first. Kadu meaning is 'Forest' or 'Jungle' in Kannada language. Now, the Kadu brand's brief. Kadu, India's first Wine for a cause. Yes, Sula's Karnataka vineyards that will directly contribute towards tiger conservation upon each Wine unit is sold. 


The launch of the first premium Kadu wine was held in Taj West End, Bangalore, on Nov 6, 2017. Kādu was launched by Rajeev Samant, Founder and CEO, Sula Vineyards Bengaluru, India. In a bid to mark the grand occasion, Rajeev presented the first Kādu cheque to Sanctuary Nature Foundation. We have attached its photo over here. Their Mud on Boots project leader Nagaraj spearhead the project.

It was pleased to see there. The next one is, the beautiful label, handiwork of renowned label designer Simon Frouws, depicts a tiger in all its glory in the wild jungle. Be Wild. If you are looking for more information on the nature sources related to Kadu, then find them over here.

All about the nature:

Karnataka is home to the most wild Tigers on the planet in its many reserves. Hope you agree on this. But the majestic beast – India’s national animal – is endangered, obviously. With its habitat under threat. Whether it is in Bhadra or Bandipur.

Sula has decided to take up the cause of the magnificent Tiger with Kādu. With each bottle sold, Kādu will contribute towards Tiger conservation in Karnataka. Wine for a Cause. To ensure the optimum end-use of the funds contributed, Sula is collaborating with Mud on Boots, the pioneering initiative by the Sanctuary Nature Foundation that is designed to empower and support grassroots conservationists across India

Rajeev Samant, Founder and CEO, Sula Vineyards, stated, “The Kādu wines are the most significant launch for Sula in the past 10 years. Kādu is our first wholly ‘Made in Karnataka’ wine and we thought it was also the perfect occasion to give something back to a cause we hold very dear – that of wildlife conservation. 

It made total sense to choose the Tiger as the focus of Kādu and it’s our way of giving a little something back one sip and one glass at a time. Kādu is Sula’s homage to Karnataka as one of India’s most important wine regions and is the fruit of Sula’s efforts to bring the best from Karnataka’s terroir to your glass.”

Bittu Sahgal, Founder, Sanctuary Nature Foundation, speaking on the association with Kādu, said, “Through the Mud on Boots project, Sanctuary is empowering a network of grassroots conservationists across the country who are doing critical but unsung work. 

With Sula’s support this network now extends to Bhadra landscape of Karnataka where Project Leader Nagaraj is spearheading diverse conservation efforts through collaborations with the forest department, NGOs and local communities.”

Winemaker Gorakh Gaikwad has crafted Kādu from the choicest premium Karnataka wine grapes to produce this wonderful “wine for a cause”! Kādu comes in 4 different wine varietals – Kādu Chenin Blanc, Kādu Sauvignon Blanc, Kādu Shiraz Rosé and Kādu Cabernet Shiraz.

Upon Kadu's launch, Gorakh Gaikwad, Head Winemaker, Kādu said, “Karnataka has a perfect climate for growing a wide variety of international grapes. It has taken the viticulture and winemaking teams a lot of efforts and hard work to get to this! I am really looking forward to the Kannadigas tasting our very first vintage wines Kādu and us raising a toast for a good cause!”

Four delicious Kādu wines in both 750 ml and 375 ml are available in affordable and pocket-friendly, in Karnataka.

1. Kādu Chenin Blanc – delicious, slightly sweet, floral and fruity. 750ml: INR 625 | 375ml: INR 340

2. Kādu Sauvignon Blanc – delicate aromas and flavours of passion fruit, cut grass and green peppers.  750ml: INR 675 | 375ml: INR 365

3. Kādu Shiraz Rose – light, fruity and full of luscious berry flavours. 750ml: INR 650 | 375ml: INR 350

4. Kādu Cabernet Shiraz – lush, medium bodied and peppery with subtle oak. | 750ml: INR 695 | 375ml: INR 375

Come help Save the Tiger, one sip at a time! Kadu.